PLUS Communications’ industry-leading advertising creative combined with a sophisticated understanding of how to target media and develop data-driven buying strategies allows for an effective advertising campaign to reach low-income Floridians and encourage them to participate in these vital assistance programs.
Firm Profile
PLUS has won numerous advertising and public affairs awards, including 73 Pollie Awards, 39 Reed Awards, 2 PR Week Awards and 2 Sabre Awards.
PLUS Communications is an advertising, digital media, and public affairs firm. PLUS constantly optimizes tailored ads to reach the right audiences. Digital advertising is a critical integrated component of larger communications efforts to educate, persuade and drive meaningful action to meet campaign goals. This will be an essential component of the Florida ERAP project to identify qualified applicants, reaching them on the platforms they use and driving them to apply.
PLUS will lead marketing, public relations, outreach with an emphasis on paid media.
PLUS has been engaged on a public vaccination campaign in Idaho and with the American Health Care Association on a national advertising campaign for the nursing home industry.
Case Studies
Idaho Department of Public Health and Welfare
Driving Idahoans to Receive the COVID-19 Vaccine, Idaho Department of Public Health and Welfare – PLUS has designed a statewide television, digital and radio advertising campaign to encourage Idahoans to get their COVID-19 vaccine.
American Health Care Association Nursing Home Reputation Ad Campaign
PLUS produced a series of heartfelt testimonial ads from nursing home caregivers and from family members who were appreciative of the loving care their parents and grandparents were receiving during the pandemic to reinforce the reputation of America’s nursing homes to protect seniors.
Minimum Wage Education Campaign for a Fortune 100 Company
PLUS developed an image advertising campaign for Charter Communications to educate policymakers about its decision to implement a $15 minimum wage for its workers.